Today, in food retail, Unilever is launching an ice cream shop that can be hailed in the style of Uber, and Sweetgreen is looking to integrate subscription commerce into the business more permanently. In addition, financial results show that aggregators are gaining momentum.
Unilever rolls out hail ice cream truck
Typically, when consumers order an item for delivery, they expect the product to be delivered from the store to their doorstep, not the store itself to arrive outside their home. However, consumer packaged goods (CPG) giant Unilever is bringing the ice cream shop to consumers with its new initiative.
Growth of aggregators shows delivery habits are hampering grand reopening
The grand reopening — of restaurants, pharmacies and grocery stores — hasn’t dampened consumers’ desire to have essentials delivered to their homes. This sentiment is confirmed by recent results from DoorDash, Uber and others, indicating that double-digit growth has been the norm even as the pandemic recedes a bit and restrictions and lockdowns are lifted.
Sweetgreen Rethinks Loyalty with an Eye on Subscription Commerce
Sweetgreen, the Los Angeles-based health-focused fast food chain with more than 150 restaurants, is looking to combine a subscription model with more traditional restaurant rewards to build digital customer loyalty in the future. In a call with analysts Friday, May 6, Jonathan Neman, co-founder and CEO of the brand, spoke about the success of the company’s “Sweetpass” subscription product.