After successfully establishing its presence on the e-commerce platform, The Ayurveda Company – TAC has expanded its wings with its first retail kiosk inside the Pacific Mall at Netaji Subhash Place, Pitam Pura, New Delhi.
The launch event brought together a host of influencers including media personnel, bloggers, vloggers and social media content creators. TAC, the fastest growing D2C Ayurvedic brand in India, has been an exemplary player in promoting overall wellness of body, mind and soul, through the lineage of Ayurveda in as a science of life.
Param Bhargava, Founder of Khadi Essentials and The Ayurveda Company (TAC) mentioned that while transforming e-commerce into retail had been a major step for TAC to create a solid foundation in the market, the company’s presence on the physical market is a push towards the promotion of Ayurveda as a part of daily life.
“TAC has followed the best use of technology to understand customer needs. We are optimistic that through offline outreach we will be able to connect with people and fuel growth and awareness of holistic lifestyle through Ayurveda. With our new point of sale, our main objective will remain the same: to make Ayurveda accessible and accepted by all.Bhargava said.
TAC recently launched its Kumkumadi range – a host of holistic facial products infused with the finest Ayurvedic ingredients for radiant, youthful looking skin. To further promote the essence of Ayurveda, TAC enlisted actress and Bigg Boss 14 winner Rubina Dilaik. With the massive appeal of the bright and naturally radiant actress, TAC aims to raise awareness of the benefits of Ayurvedic recipes, establishing a strong connection with its digital audience.
With a vast collection of Ayurvedic products, suitable for today’s times, TAC has achieved 200% growth in a very short time. The research behind the formulation of TAC’s products is based on the science of healing – ‘CURE’, helping (people) embrace (an) Ayurvedic life.
Shreedha Singh, CEO and Co-Founder of The Ayurveda Company and Khadi Essentials, said: “Drawing inspiration from ancient Ayurvedic extracts, TAC incorporates its cutting-edge innovations into its products with a focus on two major aspects – life and living. All TAC products are certified by Good Manufacturing Practices (GMP), which is a World Health Organization (WHO) certification for manufacturing quality. The industry being experiential, will act as a learning point for us.”