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Sustainable in-store packaging: a critical trend in retail

Forrester’s recent predictions confirm a trend that we all observe, namely the importance of the circular economy for retail businesses. They also highlight growing expectations related to the handling of customer feedback. Both of these issues relate directly to brand reputation and customer experience as key drivers in the years to come – an area where better packaging can help.

Ranpak created the first eco-friendly system to protect products during shipment, earning Ranpak a reputation as an innovative leader in e-commerce and industrial supply chain solutions. Now that stores have reopened and customers are once again enjoying the in-store experience, we have also focused on providing more sustainable in-store packaging solutions.

Above all, consumers want fast and efficient in-store packaging, and they are increasingly demanding paper-based solutions to avoid the use of plastic packaging materials such as foam and air bubbles in plastic, which diminish the customer experience due to their contribution to plastic. Pollution.

Retailers need solutions tailored to their needs – regardless of their size, space is always a concern.

That’s why Ranpak introduced its sequel to Pack in store solutions, paper-based packaging systems that fit easily into any retailer’s current setup, providing a simple, cost-effective packaging process and a small physical footprint.

Depending on the size of the establishment and the amount of packaging needed in-store, retailers can choose from four different solutions. All four solutions are now available in Europe, the Middle East and Africa.

  • The latest Pack-in-Store innovation for in-store use is the Wrap ‘n Go™ converter. This is a new patented dispenser for Geami® wraps. It expands the die-cut paper into a protective 3D honeycomb structure, with optional soft fabric interleaving paper. Wrap ‘n Go is a durable paper-based, modular and easy-to-use packaging solution that requires no tape or cutting. the Wrap ‘n Go™ converter was awarded the prestigious iF 2022 DESIGN AWARD, organized by the oldest independent design organization in the world, iF International Forum Design GmbH, based in Hannover, in the discipline “Product” and in the category “Industry/Tools. In 2022, Wrap ‘n Go™ faced nearly 11,000 entries from 57 countries and wowed the 132-member jury of independent experts from around the world.
  • For an attractive and practical countertop packaging solution, Geami EX Mini is a convenient dispenser box designed to expand die-cut paper into a protective 3D honeycomb structure. The box design enhances the in-store experience, directly demonstrating a brand’s commitment to sustainability to its customers.
  • Geami leaves is a small Geami box, with die-cut paper that can be expanded into a protective 3D honeycomb structure. One box offers up to 140 m2 of packing material and can be easily positioned under a counter.
  • FillPak Go™ is a simple and highly effective packaging for start-up businesses or low-volume void-fill users. It fits easily into any packaging environment.

To revolutionize your customers’ packaging experience by providing sustainable paper-based packaging without sacrificing product protection, contact Ranpak to speak to one of their experts who will help you choose the best solution for your store, your product line and your customers.

Ranpak’s goal is to help you delight your environmentally conscious customers with pleasing and sustainable packaging. No plastic included.