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Primark releases new website tweak that delights shoppers

Primark is one of the most famous faces on the high street with 191 stores spread across the UK.

And just recently they launched their new website feature for their UK base which has already been a hit with buyers.

But now their website is set to grow even more.

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The fashion giant relaunched its website earlier this month, with one of its key features being that customers could check stock at their local Primark.

In a separate update, the retailer confirmed it is adding a ‘wishlist’ feature, which means shoppers will soon be able to create their own Primark account and a clothing wishlist to keep an eye on outfits that you wish to purchase at a later date.

Primark’s UK website is a hit with UK shoppers.

Home delivery is still not available, although shoppers called the service when non-essential stores closed during the lockdown.

With good news comes bad news, with Primark warning shoppers that prices for some of their items will rise in the autumn amid inflation which the Mirror says has hit a new 30-year high of 7% in March. The Bank of England has predicted it could peak at around 8% later this year.

Primark said: “Longer term, inflationary pressures are such that we are unable to offset all of them through cost savings, and therefore Primark will implement selective price increases on some of the stock fall/ winter.

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“However, we are committed to ensuring our price leadership and everyday affordability, especially in this environment of greater economic uncertainty.”

John Bason, chief financial officer of Primark owner Associated British Foods, told Reuters in March 2022: “We are driving digital forward in a very big way in the UK and the rest of Europe.

“It will generate sales and profits for us. Does it give us the ability to go further? Well, let’s take a look at that.

“If there was an e-commerce opportunity for us, it would probably be more in the click-and-collect space.”