To be successful in your business, you will need a steady stream of traffic to your website. If you don’t, your business won’t make sales and will quickly go bankrupt! There are two main ways to get traffic to your website: pay for ads or get free organic traffic.
Paying for ads might seem like the most viable option, but there are also dangers that can end up costing you a lot of money with little return. So spend some money on a company that offers SEO services in London.
Here are 9 ways to increase organic traffic to your business website
1. Keyword Research
To optimize your website for search engines, you need to know what keywords people search for when they search for information about your business.
You can better understand these terms and match them to the content of your site. If you target long-tail keywords in keyword research, you’ll drive traffic to your business more frequently.
2. Write Compelling Content
Don’t just write any content; write compelling content. While everyone is posting low-quality articles and infographics, focus on writing high-quality content that solves problems and answers questions for your target audience.
The more useful information you provide, the better your chances of getting noticed and improving your search engine rankings. You’ve also heard that content is king, so always keep that in mind.
3. Optimize titles and descriptions
Optimizing titles and descriptions for search engines will help your content rank higher. This can give your business a significant boost in organic traffic by landing you on more relevant searches.
But that’s not all. Optimizing titles and descriptions is crucial for communicating what your content is about. Not only will this help you with your SEO efforts, but it will also show people exactly what they are clicking on when they come across your content online.
4. Create targeted titles
A compelling headline is an essential part of effective advertising, and this concept also translates directly into organic traffic.
By creating titles with specific, actionable words (think how or learn), you can increase organic traffic by putting your content front and center on search engine results pages.
5. Engage with affected communities
Search or find communities related to your business and interact with them. Help where you can, answer questions and share valuable tips. Do not spam; this is not a sales pitch. Just be helpful, and others will want to talk with you.
Also find out about local networking groups in your area. They are probably well suited for specific businesses like yours! Give back by helping out when you can!
6. Split Testing Landing Pages
An effective way to increase organic traffic is to perform split testing on your landing pages. Simply put, a landing page is any page with a call-to-action or conversion objective and can be anything from a contact form or newsletter signup to an e-commerce purchase.
Split testing involves running A/B tests on multiple variations of your landing pages until you find what works best.
7. Track Leaderboards
There are several ways to track organic search traffic; one of the handy tools is Google Analytics. If you aren’t already familiar with your website stats, it’s worth creating an account and looking at some of your stats.
Along with giving you a breakdown of where your visitors are coming from, you can also keep tabs on which keywords are driving traffic.
8. Promote social sharing buttons in your content
Social sharing is becoming increasingly important. The number of social media users is constantly growing, so your business website should make it easy for these people to share your content.
Share buttons make it incredibly easy for readers to share your articles on Facebook, Twitter, Pinterest, and LinkedIn. Adding social sharing buttons can double or triple your social shares in one fell swoop! It’s a great way to instantly increase organic traffic!
9. Build relationships with other sites
As a small business owner, you’ll want to do everything possible to be on good terms with your site visitors. How does building relationships with other sites improve traffic?
If a site links (or follows) from its website, it gives Google a clear signal that your site is an authoritative source of information and search engines will show this page more often in their search results.
With organic traffic being such a valuable commodity, it’s essential to seize every opportunity to maximize your website traffic and engagement. While your SEO strategy is paramount to increasing organic traffic, other tactics such as website optimization, content promotion, and email marketing can also help improve overall performance.
Now that you have access to these nine strategies, it’s time to implement them. If you don’t have these skills, hire RVS Media one of the best SEO companies in London, who will do this job for you.