Ecommerce store shoppers

Myntra expects around 6 mins of unique customers to buy on its platform during the holiday sales: Newsdrum

New Delhi: Fashion and lifestyle e-tailer Myntra expects around six million customers to shop on its platform during its annual festive season sale from September 23, a report said. the company announced Thursday.

The Flipkart Group company expects to create 16,000 job opportunities during the “Big Fashion Festival”, compared to around 11,000 opportunities it created during the 2021 holiday season sale.

“This year’s party season is going to be special for everyone. After two years of celebrating festivals in a rather low-key way, this year it’s going to be much bigger and bigger. At this edition of Big Fashion Festival, we expect around 6 million unique customers to shop during the event. We are ready to handle up to 900,000 concurrent users on the platform,” Myntra CEO Nandita Sinha said in a statement.

In 2021, the e-commerce platform had the capacity to handle 740,000 concurrent users.

The company said it had also increased its order processing capacity per minute to around 13,000 from 11,000 last year.

Myntra claims to have onboarded 6,000 brands which will feature around 15 lakh styles on its platform for the “Big Fashion Festival” sale.

Beauty and personal care brands on Myntra were up around 75% for ‘Big Fashion Festival’ sales to 1,400, from around 800 during the holiday season sale last year, according to data shared by the company.

The company has yet to announce the closing date of the sale.