Some recipes on Martha.com will now be powered by Chicory through new partnership with global brand owner, marketing and media company Renowned brands. Visitors to Martha Stewart’s website can now purchase ingredients directly from the site, using Chicory’s signature “Get Ingredients” button. Chicory is the first vendor of purchasable recipe technology to integrate with Martha.com.
Leveraging its extensive revenue network, Chicory is a contextual commercial advertising platform that partners with CPG brands such as Campbell‘s and food retailers such as Wakefern to deliver hyper-relevant ads to consumers as they plan their grocery shopping. Her “Get the Ingredients” button can be found on over 1,500 recipe websites, including Taste of Home, Delish, LandOLakes.com and thousands of influencer food blogs.
“With Martha.com, we are focused on using digital technology to extend and enhance the values that have made Martha Stewart one of the most trusted brands in the world,” said Neil Fiske, CEO of New York-based Marquee Brands. “We’re always looking for new ways to improve and simplify the shopping experience for our customers. Therefore, we are excited to partner with Chicory to bring this new feature to our recipe pages. “
In 2019, Marquee Brands acquired the Martha Stewart brand, which reaches approximately 100 million consumers each month across all merchandising media and platforms. Martha Stewart is the founder of Martha Stewart Living Omnimedia and one of America‘the most trusted lifestyle influencers. Its branded products can be found in over 70 million homes and are increasingly found in retail in thousands of locations.
Martha.com is an online platform that includes housewares, kitchen items, recipes and more, with products designed and curated by Martha Stewart. In its recent expansion, the website aims to bring products to life, making it easier to explore and purchase Martha‘favorite household items.
“We‘We are delighted to partner with Marquee Brands in this new chapter for Martha.com and to be selected as their first Revenue Technology Provider to Buy, ”said Yuni Sameshima, CEO and Co-Founder of Chicory, also based in New York. “Together, we’re making life easier for buyers, taking them from inspiration to checkout in just a few clicks.”
Marquee Brands is not the first media deal for Chicorée. During the summer he partnered with PureWow, a digital media brand specializing in women‘lifestyle content, provide purchasable materials and recipes for PureWow‘s audience of home cooks and grocers. Partnership gives marketing buyers the opportunity to influence PureWow‘s 90 million website visitors.
Martha.com is one of over 1,500 sites featuring chicory‘s purchasable recipe technology. In addition to its “Get Ingredients” button, the company offers several digital tools for publishers, consumer staples brands and grocery retailers looking to improve the online user experience and move items to stores. baskets.