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Alkaline88® Adds Approximately 600 New Locations From The Leader Of Convenience Stores In The Western States

SCOTTSDALE, Ariz.–(BUSINESS WIRE)–The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the “Company”), the nation’s largest independent alkaline water company and Clean Beverage® company, today announced that Alkaline88® 3 liters will be available at one of the best-known convenience store chains in the western United States. The approximately 600 locations, which were among 8,400 new stores previously announced by the company since the start of the fiscal year, will begin carrying the product in August at their stores in California, Arizona, Nevada, Washington and Oregon. .

“Morning or night, fueling or passing commuters can now rehydrate with a 3-liter Alkaline88 at 600 other convenience stores in five western states, including hundreds of locations throughout California,” a said Frank Lazaran, President and CEO of Alkaline88. “This new convenience store customer is part of one of the top ten convenience store chains in the country and is a leader on the West Coast. This is another important win for our brand expansion in the convenience channel and for our growing presence in retail.

“With a very strong production infrastructure in the region, a great distribution partner in California, and our direct store delivery partners covering much of the rest of the convenience store footprint, we anticipate a strong rollout for Alkaline88® 3 Liter when it hits cold shelves and vaults in the August summer heat. Having all of these pieces in place for a large-scale launch with a new high-end convenience store customer is a great example of how we are optimizing every facet of our business to continue to effectively grow the Alkaline88 brand.

About Alkaline Water Company:

The Alkaline Water Company is the clean drink® company that makes a difference in the water you drink and in the world we share.

Founded in 2012, The Alkaline Water Company (NASDAQ and CSE: WTER) is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88®, is one of the leading alkaline water brands available in bulk and single-serving, as well as environmentally friendly foil packaging options. Using its proprietary and innovative state-of-the-art electrolysis process, Alkaline88® provides perfect alkaline drinking water at pH 8.8 with trace minerals and electrolytes and carries our brand label “Clean Beverage”. In 2021, The Alkaline Water Company was pleased to welcome Shaquille O’Neal to its advisory board and to be the ambassador of the famous Alkaline88 brand.®.

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Notice Regarding Forward-Looking Statements

This press release contains “forward-looking statements”. Statements in this press release that are not purely historical are forward-looking statements and include all statements regarding beliefs, plans, expectations or intentions regarding the future. These forward-looking statements include, among other things, that the company expects a solid rollout of Alkaline88® 3 Liter when it hits shelves and cold rooms during the August summer heat.

Important assumptions supporting these forward-looking statements include, among others, that demand for the Company’s products will continue to grow significantly; that the past production capacity of the Company’s co-packing facilities can be maintained or increased; that there will be an increase in production capacity through the introduction of new production facilities, new co-packers and new technologies; that there will be an increase in the number of products available for sale to retailers and consumers; that there will be expansion in geographic areas by national retailers carrying the Company’s products; that there will be expansion into new national and regional food retailers; that there will be expansion into new e-commerce, home delivery, convenience and healthy food channels; that there will be no interruptions in the production of the Company’s products; that there will be no product recalls due to unintentional contamination or other adverse events related to the Company’s products; and that the Company will be able to obtain additional capital to meet the Company’s growing demand and meet the capital expenditure requirements necessary to increase production and support sales activities. Actual results could differ from those projected in the forward-looking statements due to many factors. These factors include, but are not limited to, government regulations implemented regarding the production and sale of alkaline water or any other product; additional competitors selling alkaline water and enhanced water products in bulk containers reducing the Company’s sales; the fact that the Company does not own or operate any of its own production facilities and that co-packers may not renew outstanding agreements and/or fail to meet increased production quotas; the fact that the Company has a limited number of suppliers of its unique bulk bottles; the potential for supply chain disruption due to factors beyond the Company’s control; the fact that there may be a product recall due to unintentional contamination; the inherent uncertainties associated with operating as a start-up business; changes in customer demand and the fact that consumers may not adopt improved water products as expected or at all; the Company’s success in establishing new, long-term relationships with new retailers and maintaining existing relationships with retailers; the Company’s ability to raise the additional funds it will need to continue its operations, its planned capital expansion and its sales activities; and competition in the industry in which the Company operates and market conditions. These forward-looking statements are made as of the date of this press release, and the Company undertakes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the statements. forward-looking, except as required by applicable law, including the securities laws of the United States and Canada. Although the Company believes that the beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that such beliefs, plans, expectations or intentions will prove to be correct. Readers should review all of the information set forth herein and should also refer to the disclosure of risk factors described in the reports and other documents the Company files with the SEC, available at www.sec.govand on SEDAR, available at