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Affinity Brings Joy Through New Rombauer Vineyards Website


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October 12 – MARE ISLAND, CA – With an iconic brand and passionate consumers, Rombauer Wineries of Napa Valley have recognized that a compelling website is essential to continuing their decades of success. The winery turned to Affinity Creative Group for a website update that reflects the brand’s passion for pairing happy moments with incredible wines, both online and offline.

Since 1980, Rombauer vineyards is known for its exceptional vineyards, family hospitality and high quality wines. Four decades later, the family-owned winery has become widely acclaimed for its distinctive, fruit-driven expressions designed with superior character, style and value.

Creative affinity designed and developed a compelling and comprehensive website for Rombauer that encompasses brand, product and e-commerce functionality. With an emphasis on the brand’s iconic blue, the new website celebrates Rombauer’s award-winning wine, history, loyal customers and strong community. Affinity has created an immersive and interactive online experience based on cutting edge user interface design that not only motivates consumers to buy wine, but inspires visitors to commemorate the joyful moments in life.

“The Affinity team took our core message of Joy and infused into the entire online experience. From content development to design execution, we are thrilled with the outcome and confident that our website will continue to be a powerful tool for years to come. – Heather McCarthy, Marketing Director, Rombauer Vineyards.

Affinity Creative’s digital team also wrote and produced the Movie Hymn Rombauer, who makes a point of finding the joy of living, whatever the occasion. This included a three-day shoot in several locations in Northern California, resulting in a one-minute cinematic short that was as visually beautiful as it was cheerful. The team’s photography coincides perfectly with the film, emphasizing a family ensemble that includes lifestyle, product, and flatbed photographs.

Affinity Creative is proud to have partnered with Rombauer to support the historic Napa Valley winemaker with an update to their website that, like the brand, will stand the test of time. With its rich heritage, enduring vineyards and revered wines, Rombauer embodies the good of the world – and we rejoice in that!

About the vineyards of Rombauer

Rombauer Vineyards is a family owned Napa Valley winery founded in 1980 by Koerner and Joan Rombauer. Dedicated to providing gracious hospitality, the Rombauer family and staff take pride in creating moments of joy for their customers across the country and in their tasting rooms in Napa Valley and Sierra Foothills. Rombauer owns and sustainably operates over 670 acres of vineyards in Carneros, Atlas Peak, Stags Leap, St. Helena, Calistoga and the Sierra foothills. Rombauer’s Chardonnays, Merlot, Cabernet Sauvignons, Zinfandels, Barbera and Sauvignon Blanc are popular with wine lovers around the world. Visit Rombauer.com for more information.

About Affinity Creative Group

From our unique creative campus, along the historic Officer Row in Mare Island, Calif., Affinity Creative Group provides brand design, digital media and retail activation marketing services, specifically for wine, spirits and other luxury categories. For more information on Affinity Creative Group, visit AffinityCreative.com or call 707.562.2787.

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